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Search Engines & Keyword Expectations
Search
Engine Optimization, Search Engine
Ranking, Search engine submission, Search
engine placement.
You realize you need to be in the major
search engines, regional search engines and search directories. You
already know that the majority of Internet bookings result from buyers
finding websites through the leading search engines. Do you therefore
complete this search engine work in-house or outsource?
A few note below for your info.
1. Use
Your Keywords in Text Links for ALL Links
- Inbound and Outbound. I am using Hotel
Reservation Software as an example.
Below is an example of a text link:
<*a href="url">Hotel Reservation
Software<*/a>
Whether you are linking to pages within
your site, or to pages outside your site,
don't use graphics for your navigation
links. Also try to include your best
keywords in the link text that navigates
to pages optimized for those keywords.
2. Use Your Keywords in the Page's Title
Tag.
This is a title tag:
<*title> keywords in your title, such as
Hotel Reservation Software
Always make sure your keyword is included
in this tag. Try to make your keyword or
key phrase the first word. Each page on
your site should have its own title tag,
with its own keyword.
3. Put Your Keyword in Your Description
Tag. This is what a description tag looks
like:
<*meta name="description" content="keyword
in your description, Hotel Reservation
Software ">
Try to include your keyword or key phrase
into the description at least once. Twice
is better, but no more than that.
4. Even Though Most Engines Don't Care,
Place Your Keywords in a Keywords Tag.
<*meta name="keywords" content="some
keywords, such as Hotel Reservation
Software ">
Google no longer looks at this tag - nor
do most of the other major engines - but
it cannot hurt to put in a few keywords
for those small, specialized engines that
consider this tag additional relevant text
on your page. Include your most important
keyword for the page first. Then add a few
related keywords or key phrases. Most
people separate them with commas, but you
don't have to.
5. Make Sure You Use Your Keyword in Your
Heading Tags.
This is an example of an Heading tag:
<*H1>keyword in your headline, such as
Hotel Reservation Software <*/H1>
In html, H tags are for "headers." They
range in size from H1 (the largest) to H6
(the smallest). ALL H tags are given more
weight than regular text. Bigger H sizes
count more than smaller H sizes.
So be sure your keyword for that page
appears in an H1 tag, an H2 tag, and an H3
tag on each page. Make sure your H1 tag
appears as close to the top of the page as
possible.
6. Put Your Keywords in Bold Text in
Several Places on the Page. Below is the
HTML for making text bold:
<*b>keyword in this phrase, such as Hotel
Reservation Software <*/b>
Bold text is given more weight than
regular text by the search engines, so put
your keyword into a boldface phrase once
or twice on the page.
7. Use Your Keyword in Text Early - and
Often.
Regular text is usually enclosed in a body
tag (<body> </body>) or a paragraph tag
within the body tag. Here's an example of
a paragraph tag:
<*p>Your keyword: that's what the page is
about, so use that keyword, such as -
Hotel Reservation Software- in the first
sentence of text on your page.<*/p>
Use your keyword once or twice in the
first sentence of text. A good rule of
thumb is to repeat the keyword two-three
times in each paragraph. There are many
opinions about exactly what your keyword
density should be.
Aim for about 3% of the text, perhaps more
if your text is over 500 words. Or even
better, and simpler - just use your
keyword 2-4 times in each paragraph, and
keep your paragraphs no longer than 5-6
lines each. Just don't overdo. Better to
have slightly fewer keywords, and then
tweak your page later, than to be
penalized for keyword stuffing as soon as
your site gets spidered.
It will not hurt, and may help, to throw
in a related keyword once in each
paragraph as well.
8. Use Your Keywords in Alt Tags.
Include your keyword in alt text for each
image on your web page. This is the text
that displays when you move your mouse
over an image, as well as in speech
synthesizers for the blind. Below is an
example of an alt tag:
<*img src="url" alt="keyword in a phrase
that describes the image">
There, those are all the places you should
be placing your keywords!
We can help you via our subsidiary
www.globalmillenniamarketing.com
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